Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.
Customer Lifetime Value (CLV) is the total revenue a customer brings in over the whole relationship, and it sets how much you can spend to win one.
Learn moreAI-assisted CRO is the use of artificial intelligence to increase the share of visitors who convert. It finds where visitors drop off, ranks fixes by revenue impact, and in its agentic form applies them on live traffic.
Learn moreRepeat Purchase Rate (RPR) measures the percentage of customers who return to make another purchase. It's a key indicator of customer loyalty and long-term revenue growth, showing how well your business retains customers over time.
Learn moreAverage Order Value (AOV) measures the average amount a customer spends per order on your store. It’s one of the most powerful ecommerce growth metrics because increasing AOV boosts revenue without requiring more traffic or higher ad spend.
Learn moreRevenue Per Visitor (RPV) measures how much revenue, on average, each visit to your website generates. It combines conversion rate and average order value into a single metric, showing how effectively your site turns traffic into actual revenue.
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